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the expansion formula

Where confidence, mindset, energetics and strategy meet and the results are pretty freaking incredible.

Burning the rule book about everything you know about living life and growing an aligned business. Around here we are only available for a business (and of course life) that feels good, with no BS and one we wake up happy and excited to live. Our motto?


Success With Simplicity, NOT Sacrifice.

(Psssst you get to create the rules for YOUR life + business)

                  Cue the champagne + blast the tunes because this is THE best thing you can                  do for you and your business. 


Oh hey friend, can I fill you in on a little somethin’ somethin’?


Despite what you have been told, you get to create the rules in your life and business. You get to create a wildly successful business + have a life that excites you and brings you ALL THE joy.


It doesn’t have to be one or the other. Blurring the lines and throwing in the towel on the societal norms is what we are all about around here. 

You get to have the success without the struggle

Offers that excite you and your dreamy clients.


Sippin’ lattes from the back of your car while you start your day.


Making wild impact AND income.


Taking months off at a time and still calling in the cash.


Heading for hikes with the furbaby at lunch because you want to. 

Snugglin’ with the babe and having a slow morning.


Making business work FOR you. 

Doing what LIGHTS you up and not following the crowd.


Working with THE most incredible people who are just as obsessed with your offers and services as you are.

Watching sunrises and taking it slow and doing the things you love AND still have a business that FLOURISHES

It gets to be what you want it to be AND you get to have it all!  

I have never been one to follow the rules or fit in, so why do it with business? I mean that is the vibe around here. Getting clear on what you want and unapologetically going after it WITHOUT struggle. 


It is the Expansion Formula way, ahumm YOUR way. 

It’s the new way of doing business, life and living, one that has changed my life ENTIRELY. 


A way that feels freaking good and it means not doing things that feel icky, not doing what others are doing and not feeling over-freakin'whelmed all the time.


          No more burnout (been there done that, got all the t-shirts).

          No more doing things that you know are not cool.

          No more "shoulds".

          No more trying to do it all.

          No more falling in line with doing things traditionally.


You get to keep it simple, have boundaries, enjoy the life and business you are creating, LOVE your business (but not let be the end all be all) and still create the life, impact and income you desire. 


We live in the worlds of AND's around here.


We are talking high level (Tony Robbins trained) coaching, no sugar coating mentoring, a formula that you create and only works for YOU and of course all the bells and whistles of a business that makes YOUR kinda money + impact. 


(see ya later cookie cutter strategies and one size fits all templates),

and hello to


sippin’ those lattes by the ocean, making a huge impact and feeling good about your business. Around here we rule with the heart, not the head. 

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Oh hey! I`m Gina!

Mindset + Business Mentor (and a slew of other titles). I used to be a teacher and Vice Principal for 15 years but retired to follow my passion. After some ups and downs,  I had a new appreciation of what I wanted. 


I knew I wanted to make a bigger impact. That it didn’t have to be this hard. I wanted more from life instead of the rise and grind and I had a new appreciation of how replaceable I was.

(I also wanted to pee when I wanted and not want to take unpaid leave if I needed time off IYKYK.)

My business story started with a MLM company that I grew quickly and effortlessly. My business then transitioned into something bigger and I grew my online Life Coaching Business using the same strategies. AND now? Well, I have taken what I have learned and now help others do the same, as a Mindset and Business Mentor. 


I had this nudge in my belly that things could be different. That  I could make more impact, more money, more freedom, have more fun, connect with incredible humans who wanted more too WITHOUT the struggle and hustle. 


I also wanted a more simple life. I wanted to take a step back and really enjoy life WHILE building a business that was founded around impact. A little voice was telling me that there had to be more in life and I am so glad I leaned in and listened to that calling. 


Little did I know what I could create when I took a chance on me. 




But, as I grew my business, I had to learn some hard lessons and lean into listening to my gut.  I realized there were some ICKY things going on in the business world that I was just not available for...

  • Sales strategies that felt YUCKY

  • People telling me I had to be on social media 24/7

  • Doing things that DID NOT FEEL ALIGNED

  • Begging people to be in your world and pay you

  • Cold calling with the “oh hey girl strategy”

  • Having to do sales calls ALL the time in order to bring in clients

  • Needing to over deliver and spend so much time bending over backwards and putting myself on the back burner

  • Having a million offers to cater to EVERYONE

  • Doing the whole follow/unfollow thing to grow a community

  • The copy cat strategy

  • The false illusions and inauthentic actions

  • Running a business and life and through the head and not through the heart

YUCK. I quickly realized that was no bueno for me and decided to do things MY way. 

The thing is, I am so glad that early in my business I decided to go against the grain and trust my gut. There are so many people out there telling you that you have to do  things the "right" way. Or you "should" do this. 


Not here, not The Expansion Formula way. 

imagine this...